While I’ll be the first to say that keeping your social media channels up-to-date is one of the most important things you can do as an author, I’m also a big advocate of having an author website.
All in one place
Many readers, myself included, like to find out as much as possible by putting in the minimum amount of effort. Having all of your information in one place can make it easier for readers to find out more about you (and your books!) without having to go to different social media channels and spend time scrolling through numerous posts.
You’re in control
Your website is one of the few places where you can really make the space your own. Even the most basic of websites can be beautifully designed, and you’re in control of both the design and the content.
It’s not all about sales
Yes, I’m serious! Having a blog is a great way to share news and connect with readers without simply shouting BUY MY BOOK! into the void. You can write about anything from life as an author to more personal pieces, plus you can share news about your latest release, competitions, events, or anything else you want to shout about. A blog can really make you stand out, providing that personal connection which many readers enjoy.
Links, links, links
Any website worth its salt will be peppered (see what I did there?) with links. Amazon, social media, press coverage. Anything that will promote your book and your author brand. A good website will also contain internal links, directing visitors to other parts of your website.
Ready to take the plunge?
Since both of my websites are on WordPress, it will come as no surprise that I recommend it for authors. The new block design is so easy to use, and you can customise so many different aspects to really make it your own. If you’re interested in creating or updating your own author website, get in touch for a chat or check out my Author Services page. I can also recommend Charlotte Duckworth, who uses Squarespace to create stunning websites for authors.